You14:20
Here's Thursday's Reel before it goes out. Anything I'd want to change?
roastery-pour-v3.mp4
Tim14:21
Watched it. It works — the pour at 0:04 is the strongest second in the whole thing. Two changes before it goes out.
Illustrative dataRiverbank Coffee · draft Reel

Reel review · 22 seconds

What I found

  • Nothing happens until 0:04
    The clip opens on an empty counter and the first pour lands at four seconds. Every Reel of yours that beat its median this quarter had a person on screen inside the first second.
    Where
    0:00 – 0:04
    Fix
    Open on the pour
    Change
  • The end card lasts 0.6 seconds
    “Open till 4 on Sunday” appears at 0:21 and the Reel ends at 0:22. Nobody reading at that speed is also deciding to visit.
    Where
    0:21 – 0:22
    Fix
    Hold it three seconds, or move it to 0:12
    Change
  • The voiceover sounds like you
    Short sentences, no jargon, one joke that does not try too hard. That is your tone manual almost word for word.
    Keep
  • It sits under the Origin pillar
    You named the farm and the altitude without turning it into a lecture. This is the pillar you are furthest behind on, so more of these.
    Pillar
    Origin
    Last month
    12% of posts against a 25% target
    Keep
Make the first cut and hold the end card and I would publish it. The rest is already right.
I cannot tell you whether the audio is trending — I only see your own account.