Tim07:00
Morning. Last week in one line: reach fell 12%, and it is a posting gap rather than a content problem.
Illustrative dataRiverbank Coffee · Instagram
Instagram · 17–23 August
Posts3-40.0%(trending down)vs. previous week
Reach17.3k-11.9%(trending down)
| index | value |
|---|---|
| 0 | 4100 |
| 1 | 3400 |
| 2 | 0 |
| 3 | 0 |
| 4 | 0 |
| 5 | 0 |
| 6 | 9800 |
Saves141-13.0%(trending down)
What went out
Mon 17 Aug
- Bean origin note4.1k reach
Tue 18 Aug
- Counter service, 8am3.4k reach
Wed 19 AugNothing published
Thu 20 AugNothing published
Fri 21 AugNothing published
Sat 22 AugNothing published
Sun 23 Aug
- Sunday roastery tour9.8k reachBest of the month
Three posts against five the week before, and the four days from Tuesday to Saturday are where the reach went. Sunday's roastery tour did 9,800 on its own — your best of the month, from a standing start after the gap.
Today: the pour clip you shot on Friday. It is the same shape as the one that worked.